Our Champions Scheme allows members to promote microbiology and the Society in their local areas by providing funding and resources for a variety of activities. In November 2025, Champion Akpan Friday (Solina Centre for International Development and Research, Nigeria), organised an outreach project, to promote World AMR Awareness Week (WAAW), the Society and our Knocking Out AMR project. Below, Akpan Friday shares his insights and reflections on the activity.